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IS ENVIRONMENTALLY FRIENDLY – It converts the polluting wood- burning fireplace into an environmentally friendly clean burning “Green fireplace” while maintaining the heat capacity. IS MADE TO FIT EXACTLY AGAINST THE WALLS OF THE FIREPLACE. IS PRO-HEAT CONSERVATION – Installed EFF does not stop home owners from adding glass enclosures to comply with code requirements. IS A FLAME MULTIPLIER – The fireplace totally turns out to become flames all over. THROWS OUT 2 TIMES MORE HEAT INTO THE ROOM - It eliminates the need for the ugly blowers to be inserted into the fireplaces. And, in some cases, eliminates the need of installing the expensive gas or wood burning inserts (contained fireplaces) into your existing fireplaces. PROTECTS FIREPLACE BRICKS OR PANEL WALLS FROM CRACKING OR DETERIORATING - No maintenance and no repair expenses is needed. It also covers the existing fireplace bricks and panels, which are not in good shape. USES LESS GAS FOR MORE FLAMES AND HEAT - It reduces the gas bill. STOPS MOST UNHAPPY CUSTOMERS FROM RIPPING OUT THEIR OLD FIREPLACES FOR THE NEW ONES - An easy way to convert your old fireplace to a unique modern one with less cost and hassle. ASSISTS DRAFTING - By heating up the fireplace faster than the regular speed, EFF will help fireplace to draw efficiently. ELIMINATES, IN GENERAL, THE NEED OF BUYING EXPENSIVE “SIGNATURE GAS FIREPLACES” FOR THEIR LOUVERLESS LOOK AND HEAT CAPACITY - EFF, besides all the above advantages, on less expensive potential wood burning fireplaces (PWF), maintains the clean opening look of the fireplace and gives out even more heat. One can use the PWF in various forms like burning “Ceramic Gas Logs”, “Crystal Glasses”, “Ceramic balls”…etc. while on the gas fireplaces you must stick to the only kind of fiber log, which is especially made for the unit for its lifetime. CREATES A PLEASANT SOCIAL ENVIRONMENT - Imagine the warmth of EFF in cold weather becoming a focal point, where your intimacy and communication with your loved ones can flourish.